Strategy & Planning
Before developing a business development or marketing plan, it is essential for a company’s management to have a vision of where their business might be in say 3-5 years’ time. This vision should cover such things as turnover, geographical coverage, market share, product range and profitability.

This vision must then be communicated to those responsible for achieving it. They can then in turn, draw up their own strategy and detailed plans for achieving management objectives.

Strategic Review Session
To ensure that we at Scott Britten fully understand a client’s objectives we hold an initial review session with their senior management. Often, this not only helps Scott Britten but also helps the managers to crystallize their own thoughts and develop a united understanding between themselves.

The review includes:
• Sales analysis
• Sales mix
• Sales objectives
• Margins
• Market sectors
• Market size and share
• Route to market
• Competition
• Market positioning
• USPs

Plus a full SWOT analysis

Three Year Plan
From the review Scott Britten will produce a broad plan showing overall business development objectives e.g. projected sales levels, geographic coverage, market shares, introduction of new products.

Detailed One Year Plan.
This involves deciding a business development budget, drawing up a detailed and costed communications plan and schedule, and how business development interfaces with sales,

This is about putting plans into action and getting results. At the heart of a successful business to business marketing campaign is a good quality marketing database or ‘CRM’ system. In our experience this can be a real problem for companies to set up, develop and manage on an on-going basis.

For this reason we have developed VIEW an innovative way of helping business overcome this problem. Click here to find out more.

Once VIEW has been set up the plan can be launched. This includes:

Building the marketing database
- Identifying new leads
- Cleansing current customer and prospect details
- Establishing contact names and email addresses of individual prospects within a company

Carrying Out Marketing Campaigns
- Developing marketing messages to targeted sectors
- Sending emails or mailings
- Telephone follow up to messages

Developing Marketing Tools
We can create a complete range of marketing tools in line with your marketing strategy.

Managing the Process
The management process is vital in ensuring the marketing effort is sustained and fruitful.

Managing Business Development
It is always important to be able to measure the results of any initiatives taken in business. Marketing and business development have a history of being poorly monitored, as a result it has often been difficult to assess the progress being made and the returns made on money spent. We at Scott Britten ensure that this shortcoming is overcome and that our clients know exactly where they stand and how their money is being used.

The focus for information is the Monthly Business Development Meeting. The notes generated from the meeting include: -

1. Progress made on actions agreed at the previous meeting
2. Comparison of enquiry nos., order numbers and sales per month and year to date with the previous year and budgets.
3. Web analysis
4. Database analysis

5. Mailing and emailing campaign statistics
6. Updated twelve month planning schedule, including costs
7. Review of market activity
8. Sales forecasts
9. Actions and responsibilities for the coming month

Branding

Design For Print

Websites

Advertising

Exhibitions

Websites 
Scott Britten approach web design from a marketing perspective, we produce technologically advanced sites, including information based and ecommerce sites. We will manage the whole process from initial idea generation through to development of navigation, content and design.

Search Engine Optimisation
Search engine optimisation is a very changeable procedure; at Scott Britten we are continuously informed and monitor any changes to site optimisation. Our clients' benefit from our extensive experience, membership of web developer intelligence groups and Google accreditation.

Email Campaigns
We can create and manage email campaigns for our clients. Using VIEW we develop client’s databases and constantly gather email addresses, these are then used for highly targeted email campaigns.

On-line Management Systems
Scott Britten have helped companies improve their competitive advantage by implementing leading edge technology. Our Extranet and Intranet solutions provide integrated management structures including administration, operations, marketing and sales.